Colombia, Shakira, the Presidents and the missing picture
About
six months ago I received an email from something called "CEO's Summit
of the Americas." Attached was a letter from Juan Manuel Santos,
president of the Republic of Colombia. My reaction was, "Yeah, right.
The Colombian president doesn't have enough problems to solve and
decided to send me a letter."
I receive about 200 emails a day,
and there's always some spam that makes it through the filter and into
my inbox. But the email didn't look 100-percent spam, so I kept it. Some
weeks later I received an original letter from the Inter-American
Development Bank (IDB) with the invitation in printed format. Everything
looked legitimate, and one week later I received the call from the
Colombian embassy. The event website had a video of President Santos
inviting 250 business people from the Americas to be part of a CEO's
Summit that would take place at the same time as the Presidents' Summit
of the Americas in Cartagena, Colombia, April 12-14. So I was one of the
lucky two Ticos who were invited.
I have met three times with the Colombian Minister of Commerce, Industry and Tourism in San Jose, Bogota, and Cartagena, and have met key business people from that beautiful country. Britt was in El Tiempo, an important newspaper of Colombia, three times in the same week when the news of the new airport concessions broke out. We have received hundreds of emails from suppliers and people offering their services to us. And yes, we have already tasted some of the best coffees from the most representative regions of Colombia. In a future newsletter I will try to describe them for you, they will be part of our collection of Café Britt coffees from Colombia.


So, there I was. In addition to the 250 business people from the
Americas, the government picked about 100 key Colombian business people
to attend the Summit. We heard presentations from CEO's from global
companies, like Marriott and Pepsico, who have a strong presence in the
region. Other speakers included representatives from NGO's like "Un
techo para mi país" (A Roof for My Country), a non-profit organization
with presence in 20 countries in Latin America that last year listed
125,000 volunteers who helped build houses for the poor. Even
Shakira, the famous song-writer, singer and global pop star, spoke to
us. Shakira has been helping poor children for 20 years already,
building care centers for young children in many countries. She spoke to
an auditorium filled with some of the most influential business people
in Latin America, and called for more decisive action. She preached the
philanthro-capitalism concepts as practiced by Bill Gates and Warren
Buffet, who have each committed to give half of their wealth to
non-profits. Shakira supported her talk with the concept of Shared
Value, as proposed by Harvard's Michael Porter. She made an impression,
certainly a strong one. 




She blamed "some" developed countries for creating a "Monetary Tsunami"
— by printing money like crazy — that was affecting the competitiveness
of Brazil and other emerging economies by causing their currencies to
appreciate in value, thus making their exports more expensive.
President Obama looked serious and a bit uncomfortable, maybe because
President Rousseff was right. She was right in her reasoning, and I was
positively surprised she spoke with a good handle of economic and
business concepts.
President Santos started with an ice-breaking joke that had secondary
effects. He said he was in the midst of "two titans," and looked first
to his right at Mrs. Rousseff, and then turned left to make eye contact
with Mr. Obama, who didn't laugh. He talked about the drug issue. One of
the big issues at the presidential conference was a discussion about
drug legalization, which the U.S. opposes strongly. President Santos
spoke about analyzing the topic, because what we've done for the last 40
years has created many dead people and an increasing drug trade. He was
diplomatic toward the U.S., saying that maybe legalizing the drug trade
is not the answer, but calling for a serious analysis of the current
situation, and the harm that mainly U.S.-based demand is causing
throughout Latin America.
The secondary effect of President Santos intervention, in my opinion,
was that somehow in the auditorium and the conference, the U.S. looked
about the same as Brazil in terms of importance. And I think Mr. Obama
didn't like that sense of being at the same level as Brazil.
Then it was President Obama's turn. I have to say he has a great
personality, but I think he felt somewhat uncomfortable. I was eagerly
expecting some of his jokes. He just made one. He said that he was tired
of going to conferences around the world, especially in Latin America,
where the U.S. is to blame for all that is wrong in those places. He
made a facial expression as if taking offense, but in a friendly, almost
funny way. People laughed. But that was it. He basically responded. He
didn't propose. He said, "We are mindful of our responsibilities." He
gave a definite "No" to legalizing drugs, and not much more. Maybe my
level of expectation was too high. Or the U.S. doesn't have a coherent
and decisive focus towards Latin America.



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