I thought that a message of optimism, based on our own real experience at Britt in overcoming obstacles, could be valuable in a country like Honduras. More than half the population there lives below the poverty level. Recent years have been filled with violence and political strife, and as a result young entrepreneurs find it hard to arrange financing for their projects. Honduran students and business people are today faced with many of the same limitations that we experienced at Britt in the 1990s, when we were just getting started turning our dreams into realities.
I shared four qualities that I think were vital for us while we were building our Company:
Companies are made up of people. That's the bottom line. Great companies are built on people who challenge conformity, who are authentic and of sound character. If we take all of that and add an element of good taste, we're well on our way to building not only a good company, but a great one.
Cafe Britt at your service,